Once a bustling service station fuelling road-trippers and locals alike, the corner of Moreton Parade in Kings Beach now stands transformed into a stylish boutique residential development, where history meets modern coastal living.

There are five three-bedroom apartments still up for grabs in 12-apartment Beachside Kings Beach development.

Belle Property principal John Stamp said locals had shown strong interest in the larger-than-average apartments that were “more like a home” than a unit.

“This building was designed to have very little common areas, very low body corporate fees and each apartment feels like a full home by the beach,” Mr Stamp said.

“We have had some very local interest – literally people who could carry their furniture over, they live that close.

“A lot of people watched this development being built and understood that this was a prime position on the monopoly board – 250m from the beach.”

Locals with some runs on the board might remember the Esso Service Station that stood in its place, pictured, in 1977.

Many have fond memories of “Rusty” the resident mechanic and his rust red Monaro – coveted by local rev heads.

The site later become an RACQ service centre in the 1990s and more recently was the retail outlet for Sunshine Coast massage thong business Souls Footwear, before being demolished to make way for Beachside.

Mr Stamp said the appetite for luxury level apartments was high across greater Caloundra.

The 5 Tay Avenue BIANCO development, which will feature 28 two, three and four bedroom apartments was 80 per cent sold off the plan.

“We have sold seven properties in Bianco over $3 million recently and many of these are for locals who have been waiting for a luxury apartment offering in Caloundra,” he said.

“The floorplan on some of BIANCO’s apartments is over 400sqm – bigger than many residential blocks.

“Land has been tightly held around here and there are a lot of locals who have waited for their chance to buy into these new developments.”