Bulcock Beach’s beloved “blue beach shack” is poised to be transformed into a luxury hotel, following a development application submitted to Sunshine Coast Council for a Marriott-run resort at 31 Esplanade.
Application documents lodged by Project Urban on behalf of 5ive Co reveal plans for a 77-room, 27m high “first-class” resort with an expression of interest letter from hotel brand Marriott International for a 25-year management agreement.
The current owner of the property purchased the six-bedroom, two-bathroom abode in October 2014 for $1.85 million – which was only the third time the beachfront property had changed hands since the 1950s.
It was listed for sale again in 2017 with a $3.5 million price tag and again in 2018 with no price attached.
Situated on a 635sqm mixed use residential/commercial development site, the property has garnered the attention of big wigs in the hotel industry with Marriott claiming to be “the world’s largest hotel company” in the application documents.
Application documents highlight the Council’s efforts to boost hotel availability in the region ahead of the 2032 Brisbane Olympics, with a draft Temporary Local Planning Instrument aimed at addressing a shortfall of 2,450 hotel rooms.
The development will require public consultation since the proposed building will exceed the 15m height limit.
